Midnight Oil large-scale entertainment installation lit up at night in Los Angeles
LA28 LOOK & SIGNAGE

We give iconic
moments their look.

LA-born. Built for the world's biggest stage. Midnight Oil designs, produces, and installs the visual identity of Los Angeles — end to end.

#0

Wide Format Printer in North America

0+

Years in Entertainment Marketing

0+

LA Venues Served

WHO WE ARE

We make brands impossible to ignore.

Create. Produce. Deploy. One partner, from the first sketch to the final install — for the biggest brands and cultural moments on earth.

▶ Hover for sound & controls

Create

Concept, design, pre-media, and visual strategy that sets the foundation for every campaign.

Produce

The largest wide-format print infrastructure in North America, delivering at any scale.

Deploy

End-to-end logistics, kitting, installation, and field support across every venue and location.

LA28 SERVICES

We do more than provide a service. We're your partner for success.

LA's Trusted Experts in Sports & Entertainment

Scope Validation
Material Sourcing
Fabrication
Project Management
Pre-Press Artwork Management
Logistics & Storage
Installation & Maintenance
Reinstatement & Post-Event Removal
Sustainable Disposal or Reuse
Data Management Systems
DEPLOYMENT CHANNELS

Where Your Brand Shows Up

On Location

Venues (inside and out), Activations, Immersive Brand Experiences, Pop Ups, Multi-Day/Multi-Location Events

Online / Digital

Digital Out-of-Home, Online, On Platform, In Stadiums

Out-of-Home

3D Custom Fabrication, Special Effects, Bulletins, Wallscapes, Streetscapes, Bus Shelters, Transit, Airports, Retail Storefronts, Vehicle Wraps, Theaters

In-Store

Signage, POP Displays, Labels, Kitting & Fulfillment, Packaging

OUR HISTORY

LA is Our Home.

1970s

LA Graphico

We began nearly 50 years ago as a family-run business and have been ideating and executing entertainment marketing ever since.

2003

Midnight Oil Agency Founded

We established the agency side of our business — a true innovation in our industry and the start of our journey as an end-to-end partner.

2016

Imagine Merger

We became part of a larger family of companies, expanding our national footprint and introducing new capabilities beyond entertainment.

2026

Today

Rooted in decades of creative legacy, we continue to evolve — delivering bold, strategic marketing for entertainment, retail, and beyond.

FULL-SERVICE CAPABILITIES

End-to-End Expertise, All in One Place.

From concepting to installation, we've got you covered.

Visual Communications Strategy, Concepts & Design

Concept · Render · Virtual tours · Pre-media · Variability · Color Management

Industry Leading Technology Platform

Store Profiling · Campaign Planning · Location-Specific Marketing · Storefront Ordering · Store Surveying · Install Verification

Diverse & Innovative Production Capabilities

In-store signage and displays (Perm and Temp) · Wide-Format · Litho · Digital · Flexo · Fabric · Branded Merchandise · Direct Mail

Complex Kitting, Logistics & Fulfillment

Assembly · Smart Kitting · Fulfillment · Logistics · Field Services

Experienced & Passionate Subject Matter Experts

Strategic Partners · Account Management · Project Management · On-site Support · Field Support Call Center

Adidas corridor with backlit SEG soft-signage lightbox murals

The Industry Leader in
Soft Signage Innovation.

Custom-fit frames and displays that elevate any space or graphic. Backlit, curved, thin, or thick — we’ve got you covered.

Banner stands
Banner & flags
Free standing
Integrated
Multi-material
Multi-purpose
Perimeter murals
Pop-up displays
Shelving units
Stand-off components
Structural
Suspended
Tabletop
Tension displays
Trade show booths
Wall-mounted
Midnight Oil wide-format production floor operating at scale
AT SCALE

The largest wide-format print engine in North America.

#0

Wide Format Top Printer — Multiple Years

#0

Creative Top 50 POP Companies of America — 10 Years

0 Years

Average Client Partnership

0+

Fortune 500 Partners

0+

Customer Locations Served Annually

0

Unique Kits Per Day

0-Day

Ground Shipping Across the US

OUR NETWORK

Where We Do It

Four locations. One integrated network.

From idea to impact — strategically located across North America to deliver right where you need us.

Facility Overview

110,000
total square feet
75,000
Manufacturing
20,000
Warehousing
15,000
Creative
110,000
Total footprint
193
Employees

Core Competencies

  • Brand development
  • Campaign strategy
  • Branded merchandise
  • Brand excellence
  • Creative design
  • Creative / structural design & prototypes
  • Print
  • Finishing assembly kitting & fulfillment
  • In-store décor solutions
  • Temporary in-store campaigns / promotions
  • Field services

Unique Capabilities

  • Fabrication
  • Large welding & heat bending
  • Large format digital
  • Pre-press media
  • OOH (Out of Home)
  • Engineering / design
  • China sourcing
SUSTAINABILITY

Comprehensive support for your ESG efforts.

Eco-friendly substrates
Vegetable-based inks
Sustainable printing practices
Technology-enabled store profiling
Reduced carbon emissions shipping
Full-service recycled-for-you program
OLYMPIC VENUES

Built for iconic Olympic settings.

Zone-based deployment. The right crew and equipment at every venue — for install, resets, and removal.

Proven, right now: 50 LA venues for the Netflix Is A Joke Festival in 10 days — plus a Super Bowl Slots activation at SoFi Stadium. Olympic-scale logistics, already in motion.

Intuit Dome

3930 W Century Blvd, Inglewood, CA 90303

The Rose Bowl

1001 Rose Bowl Dr, Pasadena, CA 91103

TECHNOLOGY DIFFERENTIATOR

Dotti™

A single platform built to overcome omni-channel complexity, giving you a seamless flow from online to offline & back.

Built for operational execution at scale, whether 50 stores or 13,000: one connected system spanning store profiling, campaign management, localization, ordering, print on demand, digital signage and field verification.

80%
Time Savings
in content creation & localization
75%
Waste Decrease
in inventory & materials
15%
Compliance Improvement
in field verification

DOTTI gives LA28 one clear program hub from planning through closeout

A single client-facing narrative for program status, approvals, assets, delivery, and evidence.

  • One access point — Midnight Oil and Imagine will provide LA28 a customized landing page for all project technology, tools, updates, and activity.

  • Always current — schedules, weekly priorities, open items, approval status, and anything requiring attention, in one intuitive destination.

  • See it today — a sample landing page featuring our RFP response is included to show how the daily experience looks and operates.

DOTTI
CENTRAL PROPRIETARY PROGRAM HUB
ONE LA28 PROGRAM VIEWstatus • approvals • readiness • delivery • closeout
01

PLAN

Schedule, risks, decisions

02

VALIDATE

Venues, scope, asset register

03

APPROVE

Artwork, specifications, release

04

PRODUCE

Batch status and quality

05

DELIVER

Staging, receipt, installation

06

MAINTAIN

Issues, response, evidence

07

CLOSE OUT

Removal, recovery, handback

SECURITY & DATA PROTECTION, BUILT IN
  • Segregated and controlled — tenant-level logical segregation, role-based access controls, and centralized identity management.

  • Zero Trust — every request validated against authenticated identity and authorized permissions.

  • Layered and governed — controls across application, data, storage, and identity layers, backed by Imagine's established governance and monitoring practices.

Let’s build LA28

Ready to give the Games their look?

Let’s talk about how Midnight Oil brings the scale, craft, and speed the Olympic stage demands.

Paul DePatie

President, Midnight Oil